Unwrap Success at Sandlot: The Importance of Corporate Gifts as Branded Marketing Materials. The holiday season is not just about spreading cheer and spending quality time with loved ones. It's also an opportune time for businesses to show appreciation to their clients, partners, and employees. Corporate gifts play a vital role in this endeavor, acting as tangible tokens of gratitude and strengthening relationships. But beyond their immediate impact, these gifts also serve as powerful branded marketing materials, making them a savvy investment for businesses looking to make a lasting impression.