As the heat-applied graphics industry evolves, so do the unique decoration applications that a shop can offer its customers. Heat-applied graphics can allow a shop to offer a variety of special effects. Adam McCauley of Sandlot Sports says there are several advantages for a shop to offer special effects. “From a customer perspective, they have a decoration partner that is staying up to date on current trends and decoration styles,” he explains. This allows a shop to build a reputation as a company that doesn’t stick to one thing.